Employee spotlight with Simran Matharoo, Marketing Executive

July 2, 2024
June 26, 2024

We sat down with Simran Matharoo, our Marketing Executive at finova. With her creative vision and strategic expertise, Simran plays a pivotal role in shaping our marketing efforts and driving our brand forward.

Join us as we delve into her day-to-day responsibilities, her journey to finova, and the passions that fuel her work.

Can you share a bit about your background and what led you to pursue a career in marketing?

After studying graphic design at university, my early roles were all design-focused. At my previous job before joining finova, I started creating assets for marketing campaigns such as social media and emails. This experience sparked my interest in email campaigns' reporting and performance aspects. I became interested in how various designs could enhance engagement rates, leading me to delve deeper into marketing. Increasing my curiosity and passion for marketing ultimately set the stage for my current career path.

What do you enjoy most about working at finova?

I appreciate the teamwork and collaborative spirit within my team, as we work together to tackle various tasks. I also value the flexibility provided by finova, allowing me to effectively manage my own time and workload. The company’s support for work-life balance is a key aspect that makes my experience here truly rewarding.

Can you describe a typical day in your role as a Marketing Executive?

Each day, I begin by checking our marketing task board on Asana to figure out the day’s priorities. Then, I create a to-do list to keep track of everything that needs to be done by the end of the day. My tasks vary from brainstorming for the next cycle of social media content and writing copy, to creating emails using our email platform, working with team members on ongoing projects, and reviewing press releases or blogs.  

How do you stay current with the latest marketing trends and industry news?

LinkedIn is my go-to resource for staying updated, as it consistently provides the latest industry news and trends. I also regularly read articles from various marketing publications to broaden my perspective. Additionally, I take advantage of LinkedIn Learning courses, which offer fresh insights and inspiration to keep my skills sharp and innovative.

How do you stay motivated and productive at work?

The satisfaction of completing a task on Asana brings a lot of joy! I create numerous lists and separate them into morning and afternoon tasks. Working through them this way keeps me motivated and realistically manages my workload. I take a 45-minute break at lunchtime to walk my dog, and this helps me stay productive!  

What’s one interesting fact about you that your colleagues might not know?

I’ve designed a variety of fun things in the past, from artwork for apps to recipe e-books.  

Thinking about a career at finova?

We have a range of exciting opportunities available throughout the company. Visit our careers page to explore current openings and find the role that’s right for you!