Stop re-keying the same mortgage applications. Just submit them.

The UK's first whole-of-market
AI application service for mortgage brokers.

Complete applications for all UK lenders using the information you've already captured.
Save over 30 minutes on every application while staying in complete control.

Available through Broker Hub, launching in Beta from September 2026.

A diagram showing the Finova AI Application mock up screens

Every mortgage application starts with unnecessary admin.

For most brokers, the application journey looks something like this:

  • Enter customer information into your CRM
  • Re-enter the same information into your sourcing system
  • Re-key it again into a lender portal
  • Correct any missing fields
  • Finally submit the application

It's repetitive, time-consuming and adds little value for you or your customers.

A laptop with 4 overlay input areas for text: CRM, Sourcing System, Lender Portal and Correct & Submit
Diagram showing the different system icons feeding into the Finova AI Application

Let AI do the repetitive work.

Your role is to advise your customers.

Our role is to eliminate unnecessary administration.

Using the information you've already captured, Finova's AI agent completes lender applications across the market on your behalf, before presenting the completed application back to you for review.

You remain in control at every stage.

You decide when an application is ready to submit. The AI simply removes the repetitive work that gets you there.

Built to make every application easier

Save over 30 minutes on every application

Reduce repetitive data entry and spend more time advising customers.

Whole-of-market mortgage applications

Complete applications across all UK lender portals without manually entering the same information again and again.

Handles real-world complexity

Designed to support the complex cases brokers deal with every day, not just straightforward applications.

Stay in complete control

Every completed application is returned to you for review. You check it, you approve it and you submit it. Nothing is ever sent to a lender without you clicking Submit yourself.

Live in minutes, not months

Simple, self-serve onboarding. Sign up, configure your preferences, and start submitting within minutes. No implementation project, no waiting.

Simple, flexible pricing

Pay only for what you use, with no long-term contracts or upfront commitments.

How Broker Hub works

From fact find to lender application in just a few clicks

Step 1: Upload your fact find

Upload your fact find in the format you already use; whether that's a PDF, Word document, spreadsheet or directly from your CRM.

Step 2: Choose your lender

Select the lender you'd like to apply to and launch Broker Hub with a single click.

Step 3: AI completes the application

The AI agent securely completes DIPs and full mortgage applications behind the scenes on your behalf, only asking for additional information if it's needed.

Step 4: Review before submission

Every completed application is returned to you for review. Nothing is submitted automatically. You stay in complete control throughout.

Step 5: Submit with confidence

Once you're happy, simply click Submit. Then track your case through Broker Hub using real-time status updates from participating lenders.

Built to fit your workflow

Whether you use Finova Broker CRM or another CRM, Broker Hub is designed to fit into your existing way of working. Finova Broker CRM integration is available from launch, with more integrations
coming soon.

Available through Broker Hub

Broker Hub is Finova's new platform bringing together AI-powered mortgage applications and lender connectivity in one place.

Launching in Beta from September, Broker Hub is designed to help brokers work more efficiently today.

AI-powered whole-of-market applications

Complete lender applications using the information you've already captured, reducing repetitive data entry and saving valuable time on every case.

Free lender status updates

Receive real-time case status updates from participating Finova lenders, giving you greater visibility throughout the application journey without the need to chase updates.

More capabilities coming soon ⭐

This is just the beginning. Additional Broker Hub capabilities will continue to launch as we build a more connected mortgage ecosystem.

Built with security in mind

  • Customer data encrypted in transit and at rest
  • Broker remains in control of every submission
  • Secure credential management
  • Data hosted and processed in the UK
  • Built by Finova, trusted by 60+ UK lenders and 2,400+ brokers
A graphic with a security style, a shield, icons, padlock and UK outline

What our customers say

Significantly reduced administration
"What used to take our advisers 20–30 minutes of repetitive data entry is now completed in a fraction of the time. It allows our team to focus on giving advice rather than re-keying the same information into multiple systems."
Ben Wootton, Director, Q Financial Services
A real step-change in productivity
"Removing the need to repeatedly key the same information into multiple lender portals has transformed the way we work. It saves our advisers and administrators a significant amount of time, allowing them to focus more on supporting clients and delivering great advice."
Melvin Parker, Managing Director, Limitless

Be among the first to experience Broker Hub

Register today for early access and be one of the first brokers to use the UK's first AI agent built specifically for mortgage applications.

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Frequently asked questions

Do I need to manually log in to lender portals?
How do I upload my fact find?
Do I pay again when I submit a Full Mortgage Application?
What happens if additional information is needed?
Can I use Broker Hub if I don't have Finova Broker CRM?
Which CRMs does Broker Hub integrate with?
Does Broker Hub work with every lender?
How are my lender credentials handled?
Is my customer data secure?
Will the AI submit applications without me?
//Specialist Buy to Let Code