Stop re-keying the same mortgage applications. Just submit them.
The UK's first whole-of-market
AI application service for mortgage brokers.
Complete applications for all UK lenders using the information you've already captured.
Save over 30 minutes on every application while staying in complete control.
Available through Broker Hub, launching in Beta from September 2026.





Built to make every application easier
Save over 30 minutes on every application
Reduce repetitive data entry and spend more time advising customers.
Whole-of-market mortgage applications
Complete applications across all UK lender portals without manually entering the same information again and again.
Handles real-world complexity
Designed to support the complex cases brokers deal with every day, not just straightforward applications.
Stay in complete control
Every completed application is returned to you for review. You check it, you approve it and you submit it. Nothing is ever sent to a lender without you clicking Submit yourself.
Live in minutes, not months
Simple, self-serve onboarding. Sign up, configure your preferences, and start submitting within minutes. No implementation project, no waiting.
Simple, flexible pricing
Pay only for what you use, with no long-term contracts or upfront commitments.
Built to fit your workflow
Whether you use Finova Broker CRM or another CRM, Broker Hub is designed to fit into your existing way of working. Finova Broker CRM integration is available from launch, with more integrations
coming soon.



Available through Broker Hub
Broker Hub is Finova's new platform bringing together AI-powered mortgage applications and lender connectivity in one place.
Launching in Beta from September, Broker Hub is designed to help brokers work more efficiently today.
AI-powered whole-of-market applications
Complete lender applications using the information you've already captured, reducing repetitive data entry and saving valuable time on every case.
Free lender status updates
Receive real-time case status updates from participating Finova lenders, giving you greater visibility throughout the application journey without the need to chase updates.
More capabilities coming soon ⭐
This is just the beginning. Additional Broker Hub capabilities will continue to launch as we build a more connected mortgage ecosystem.

What our customers say
Significantly reduced administration
"What used to take our advisers 20–30 minutes of repetitive data entry is now completed in a fraction of the time. It allows our team to focus on giving advice rather than re-keying the same information into multiple systems."

A real step-change in productivity
"Removing the need to repeatedly key the same information into multiple lender portals has transformed the way we work. It saves our advisers and administrators a significant amount of time, allowing them to focus more on supporting clients and delivering great advice."

Be among the first to experience Broker Hub
Register today for early access and be one of the first brokers to use the UK's first AI agent built specifically for mortgage applications.
Frequently asked questions
No. Broker Hub securely handles the login process behind the scenes, so there's no need to access individual lender portals yourself.
Simply upload your fact find through Broker Hub's secure portal. We support a range of formats, including PDFs, Word documents and spreadsheets, so there's no need to email customer documents.
No. You only pay once per application, whether you're progressing from a Decision in Principle (DIP) to a Full Mortgage Application (FMA).
There's no need to keep checking the lender portal. If additional lender-specific information is required, we'll send you a notification via our messaging service (including WhatsApp), so you can provide the details and let the AI continue the application.
Absolutely. Broker Hub is available to brokers regardless of which CRM they use.
Finova Broker CRM customers benefit from seamless integration from launch, with additional CRM integrations planned over time.
Broker Hub launches with integration to Finova Broker CRM.
We're actively expanding our integration ecosystem and will continue to introduce support for additional CRM platforms over time.
Broker Hub's AI application service is designed to complete applications across lender portals throughout the UK market.
Additional lender capabilities, including real-time status updates, are being introduced with participating Finova lenders and will continue to expand.
Your lender portal credentials remain under your control.
Broker Hub uses secure credential management technology to authenticate with lender portals on your behalf. Credentials are encrypted and handled securely and are never shared with lenders or other third parties.
Security sits at the heart of Broker Hub. Customer information is encrypted in transit and at rest, with strict access controls designed to protect sensitive mortgage data. Broker Hub has been developed following industry security best practices and leverages Finova's established experience delivering secure technology to the UK mortgage market.
No. The AI completes the application on your behalf, but every application is returned to you for review before submission. Nothing is submitted until you click Submit.